Adobe Experience Platform
The foundation for experience-led growth.
Overview
Adobe Experience Platform (AEP) is the foundation of Adobe Experience Cloud, providing an open and extensible platform to collect, unify, and activate customer data. It enables businesses to create real-time customer profiles, build and manage audiences, and deliver personalized experiences across all channels. AEP is designed for large enterprises with complex data and marketing needs.
✨ Key Features
- Real-time customer data platform (CDP)
- Customer journey analytics
- Data governance and privacy controls
- AI and machine learning services (Adobe Sensei)
- Open and extensible architecture
- Integration with Adobe Experience Cloud applications
🎯 Key Differentiators
- Deep integration with the Adobe Experience Cloud
- Real-time customer profiles and activation
- Open and extensible platform
Unique Value: A single platform to power the entire customer experience, from data to content to delivery.
🎯 Use Cases (5)
✅ Best For
- Delivering personalized experiences at scale for large B2C brands.
- Creating a single view of the customer across online and offline channels.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small and medium-sized businesses.
- Companies not invested in the Adobe ecosystem.
🏆 Alternatives
Offers a more comprehensive and integrated solution for businesses that are already invested in the Adobe ecosystem.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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